Sanguine takes Haribo’s innocent world and flips it on its head. The project was a way for me to test the limits of a brand built for children, and see what happens when it crosses into horror.
Objective
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Objective
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Objective
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Create the visual universe and campaign imagery for Haribo’s special limited-edition camping kit collection.
E-Panels
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E-Panels
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E-Panels
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How do you turn that ambiguity into something visual ? Well...
How do you turn that ambiguity into something visual ? Well...